There is one never-ending fight in FinTech startups and it’s all about who is more important: developers vs sales vs everyone else? Developers and product teams often think they are the only ones “working” on the product and all the marketing, sales, and PR buzz is just noise. Marketing and Read more…
In this episode, Yana will talk about what is safe to say and what isn’t safe to say about FinTech financial services, marketing, PR, communications, and its relation to compliance. Yana also discusses how to make or not make market predictions or how to avoid talking in a way that Read more…
Yes, you heard it right – I was suspicious of bots, and then I changed my mind: today messenger bots are my best friends forever. I’m happy to tell you about it, because I found bots to be super helpful and fun to work with – especially where it Read more…
Today I wanted to warn you about some common mistakes I see in marketing communications and public statements. 1) Making market predictions or offering personal investment advice Many startups and especially startup founders are “tempted” to make market predictions and offer personal investment advice to their audiences. Please, be aware Read more…