Creating fresh new ideas is sometimes very difficult. Listen as Yana and Tom discuss ways they generate new ideas and why it is harder when you have a deadline. They also chat about junior entrepreneurs being afraid of someone stealing their ideas and why they have never worried about it. Creation in any form is the lifeblood of an entrepreneur, so if you are struggling with this and need help, you won’t want to miss this episode.

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Today’s Episode:

• [00:23] Hello everyone, hope you are all doing well!
• [00:36] Yana shares today’s topic of how to generate new and fresh ideas.
• [01:25] Yana says that her best ideas come when she is relaxed and has free time.
• [03:18] Tom chats about sitting down in front of an empty file or a blank sheet of paper and starts scribbling generic thoughts.
• [04:43] Yana relates to staring at a blank piece of paper, but not knowing where to.
• [05:32] Is it different when you compare writing to business models?
• [07:44] Tom speaks about coming up with new ideas when you have a deadline or are under pressure.
• [09:33] They discuss learning from throwaway ideas and reworking them for the long term.
• [11:45] Yana shares an example from something that happened in her office.
• [13:46] Can you reuse some arguments that worked previously?
• [14:45] Tom believes that many junior entrepreneurs worry too much about protecting their ideas.
• [15:31] Yana chats that she was never worried about people stealing her ideas.
• [17:10] Tom, do you have any other ways to generate ideas?
• [17:33] Using a point or a situation that multiple parties share and each tries to tackle from their point of view is an excellent area for training.
• [19:40] Yana shares what bugs her when she has an opportunity to co-create.
• [20:48] Do you need to know your co-creators before you start working with them?
• [21:36] Creation in whichever form it comes in is the lifeblood of being an entrepreneur.
• [22:15] Yana speaks about making time for doing something new.
• [23:55] See you next week, bye!

Show links:

• How to get in touch with us, if you’d like to tell your startup story: Yana on Instagram, Tom on LinkedIn