When should a new startup become profitable? Listen as Tom and Yana discuss 4 key steps to profitability in this episode of the Hole in the Whole podcast. Their views on this are different as usual but entertaining nevertheless. Yana lays out a 4-phase pricing ascension model for new startups, and Tom gives his opinion and insights into each phase.

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Today’s Episode:

• [00:26] Hello, everyone!
• [00:40] Tom and Yana discuss the topic of today’s episode
• [01:34] Yana gives her insights into new startups, the offers, and revenues.
• [02:30] Tom gives his opinion on compromising with clients to get the best return.
• [03:26] If you with lower price points, will it allow you time to learn and grow?
• [04:44] Yana speaks about the second iteration as a startup grows.
• [05:37] Have you ever said I don’t like that customer, but I need them?
• [07:20] As your business grows, it is possible to reach a more valuable third phase.
• [09:23] Tom says the most critical aspect is being able to answer the client’s question “what makes you different” and deliver on it.
• [10:47] If your sales process is repeatable, and you have a standard approach book to follow, it will work out in most cases.
• [13:05] Yana says that it is ideal to have a reliable partner that can support you in the beginning, but it is not easy.
• [15:00] She says that while you are growing and getting your product out there, you don’t have to be perfect, but as soon as your brand and visibility increase, you are subject to much more scrutiny.
• [15:49] Tom talks about having your team scale up to match sales, and it should allow more lead way.
• [17:02] Does PayPal protect you from careless behavior? Keeping your passwords and payments secure?
• [18:10] Tom speaks about raising funds and how difficult it is to do in phases one and two. 
• [20:03] They both agree that it will take easily one and a half to two years to go from stage one to stage three.
• [20:22] Tom and Yana give their final thoughts on this model and the benefits to new startups.

Show links:

• How to get in touch with us, if you’d like to tell your startup story: Yana on Instagram, Tom on LinkedIn