marketing strategy Archives -

FinTech

FinTech Marketing Traps, Political Activism and Bad PR in FinTech

In this episode, Yana will talk about what is safe to say and what isn’t safe to say about FinTech financial services, marketing, PR, communications, and its relation to compliance. Yana also discusses how to make or not make market predictions or how to avoid talking in a way that Read more…

By Yana, 4 years4 years ago

FinTech

Why FinTechs Need Compliance Officers with Exceptional Marketing Skills?

If you are a FinTech founder or a CEO, you are constantly selling and your hardest pitches are not necessarily to customers. First and foremost, you need to sell your business model, your technology, and your overall concept to regulators, banks, investors, and partners. You often need approvals and permissions Read more…

By Yana, 4 years4 years ago