Pricing should be a part of the overall growth strategy of your FinTech, and in today’s episode, I’m going to be talking about the pros and cons of a number of different pricing models. 

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Today’s episode:

• [01:04] Why FinTech CEOs worry about charging their customers. 
• [01:26] The inspiration for this episode.
• [03:37] Changes that Apple and Google have made in the past few months that affected the price of online advertising. 
• [04:47] Why free models have been used as a growth strategy by many FinTechs.
• [05:20] The difference between freemium and free trial.
• [06:25] When you should consider using a freemium model.
• [10:40] Benefits of using a free trial model.
• [12:30] Where the limitations of free trials and freemiums lie.
• [13:11] An overview of subscription-based models and premium memberships.  
• [15:19] The downsides of free trials.
• [15:46] How pricing grandfathering works.

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