“Reality Over Substance”

The first episode of themed “Reality over substance” is devoted to some of those recurring, polarizing, and puzzling topics. They are not always urgent but very important to every entrepreneur, especially when life happens, reality kicks in, and you may need a moment with a glass of wine and a good friend.

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Today’s Episode:

• [00:24] Welcome back!
• [00:35] Yana and Tom share about having episodes with recurring themes.
• [01:03] If you, the listeners, have anything you want us to talk about, please let us know.
• [01:20] Tom speaks about a topic they had discussed offline.
• [01:51] Yana chats about figuring out something that was stuck in her head.
• [04:36] Tom discusses the recurring episode that he can relate to most, state of mind.
• [06:54] Yana speaks about asking questions and subjective feedback.
• [09:15] If you open yourself up, relax, or someone says a phrase, and it will just click in your brain.
• [10:01] Tom agrees with Yana that intuition or empathy with clients will allow you to understand their point of view.
• [11:03] Yana believes first you have thought, then you have a feeling.
• [12:49] Tom feels that working with thoughts and emotions is not deep enough.
• [14:08] Do you ever wonder why you feel sad? Why do you think you are depressed?
• [15:45] Yana says that she believes it is imperative to know why you are unhappy.
• [17:35] Tom talks about things you can not control.
• [20:51] Tom speaks about things that happen when you are in the default mode network.
• [23:21] Yana shares that there are a million things she could potentially do, but to have access to them, she has to get out of her negative place.
• [25:26] The self is the optical illusion of consciousness – Albert Einstein.
• [26:10] Tom discusses the recurring episode they titled STSH, the shit storm that should happen.
• [29:30] Tom believes that the opinion of your sponsor should be weighed against the intention of your fans?
• [30:38] Yana would strongly advise against a prominent athlete or CEO taking any political stance on anything.
• [32:47] Tom agrees on a business or compliance perspective, but he wishes from a personal level that people would be able to take a stance.
• [34:20] Tom shares about second-tier artists in Singapore digitizing their artwork.
• [36:07] Yana thinks that the issue for artists is how hard it is to get exposure for their work.
• [38:06] Tom believes that if you support an artist or piece of art, it may allow you to get kickbacks down the line once the artist becomes known.
• [39:15] Yana describes the downside to this model that it is similar to an MLM.
• [41:52] Tom shares about being contacted by a sports association that had a very similar business model.
• [44:45] Yana speaks about transparency in all markets.
• [45:17] Do you think in terms of private equity and venture capital, that data can make up for personal due diligence and connection with the founders and management team?
• [46:45] We hope to get some feedback from the listeners about what kind of recurring episode you would like.
• [47:18] Thank you for tuning in, and we will see you back here next week.

Show links:

• How to get in touch with us, if you’d like to tell your startup story: Yana on Instagram, Tom on LinkedIn